Kerwin Frost. Tim Robinson. Jaden Smith. Snoh Aalegra. Kali Uchis. These were some of the biggest names who popped out for Tyler, The Creator's Golf Le Fleur installation near LA, teasing an upcoming collection of sophisticated yet fun apparel and accessories.
Among the items reportedly included are sunglasses, a hair pick, neck scarves, bucket hats, short-sleeve button-up shirts, shorts, nail polish and cologne, plus bags, like suitcases, trunks and briefcases. Tyler previewed one of the colorful briefcases at the 2021 BET Hip-Hop Awards.
Golf Le Fleur should not be confused with Tyler's street-focused brand, Golf Wang. "Le Fleur is, you know, sweaters, slacks. Rolls-Royce, you playing chess, you know, like, listening to whatever the f**k, Sade demos. That's that s**t," he said in an interview with Complex in July.
"And I really wanted to model Le Fleur off of where I’ve just been at the last three years. Um, just getting into that pocket. Trench coats, perfumes, and, like, making sure your skin is good. That’s that.
"With Golf Wang, it’s like, man, we gotta make the illest T-shirts, the illest hoodies, the illest utility vest. Like, man, that’s that f**k s**t. I say f**k s**t. But making it nice.
"I still love the idea of a T-shirt and a good hoodie or some good pants. The Golf Wang stuff is more fun in that sense. It's more skateboard roots and loitering in front of spots. Le Fleur is like, all right, the jet is here."
Beyond clothes, Tyler is earning mad props for his music, too. 'Call Me If You Get Lost' was ranked in the top 5 for the Best Albums of 2021 by Pitchfork, Complex, Rolling Stone, Billboard and a few more outlets.
"Tyler brings a host of characters into his universe, as he finds himself maturing into his own talents," Rolling Stone suggests. He's touring the album across the country beginning in February 2022.