SKIMS Recruits Hip Hop Legends For Latest Campaign


| LAST UPDATE 04/26/2023

By Julia Shepherd
Ice Spice PinkPantheress Campaign
Jeff Kravitz/FilmMagic via Getty Images

Ice Spice and PinkPantheress are collaborating once again - this time for a fashion campaign. After the success of their hit, Boy's a Liar Pt.2, the two hip-hop stars have been the talk of the town, seemingly catching the eye of Ms. Kim Kardashian. Never one to miss a cultural moment, the SKIMS founder sensed a lucrative opportunity and recruited the rappers to showcase her new line. Standing alongside fellow singers Nessa Barrett and Raye, the four musicians posed in their underwear for the hip-hop-shapewear collab we didn't know we needed.

"Launching April 27: New Shapewear. Get ready for the next generation of our viral shapewear, led by a new generation of icons," the SKIMS Twitter post read. Below the caption was a thirty-second video that had the artists dressed in the viral shapewear. "Shapewear to me is confidence," one said in a background narration. "This is kind of making me want to wear clothes I haven't tried before," Ray continued. "Everything feels snug. I feel good, beautiful, and very comfortable." Each woman then takes their turn to show off their chosen bodysuit from the line. This includes the Seamless Sculpt Brief Bodysuit, Seamless Sculpt Catsuit, Seamless Sculpt Bandeau, and Seamless Sculpt Shorts. "Everybody is wearing SKIMS," Ice concluded the clip.

Kim Kardashian SKIMS Shapewear
Stefanie Keenan via Getty Images for SKIMS
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Alongside the clip, Kim Kardashian released a statement about the collaboration collection. "I'm excited to launch this next generation of SKIMS shapewear with a campaign that celebrates these incredible musical artists," she said. "Ice Spice, Nessa Barrett, PinkPantheress, and Raye are super talented women and truly reflect our Skims community."

In response to this news, fans couldn't help but note how Kim's daughter North had helped make it all happen. "North West got Ice Spice and PinkPantheress in SKIMS," one user laughed. The nine-year-old, who had come across the rapper on TikTok, recently showed off her artistic drawing of Ice. Just a few weeks later, North invited the hip-hop star to her house to film content together. We imagine she put in a few good words with her mom on Ice's behalf, and voila, a new SKIMS campaign is born! Shop the entire collection at starting April 27.

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