Future just got named as the newest Creative Director of Lanvin, the French luxury fashion house. Yes, folks, you heard it right! The same Future who gave us the epic track Mask Off is about to unleash his creative prowess in the world of high-end fashion. It's a new chapter for the Atlanta-bred rapper, and we're stoked to see what he's gonna flex.
With the recent exit of Bruno Sialelli from Lanvin, the iconic brand is looking to switch things up a bit. And what better way to do that than with the launch of Lanvin Lab - an innovative platform that aims to bring together international talents to create something fresh and exciting? The first on the roster? Our very own Future! Now, this isn't Future's first rodeo in the limelight. He's got a ton of music awards under his belt, but this is a whole new ball game. Interestingly, Jeanne Lanvin's daughter and muse, Marguerite, was a musician herself. So, it seems like the stars have aligned for the rapper to step into the fashion arena.
The goal of Lanvin Lab is to be a "space to dream and play," where guest-designed collections will support the house's seasonal capsules. With Future at the helm as Creative Director, Lanvin aims to bridge the gap between music and fashion. As the brand puts it, "Future is a visionary whose artistic influence extends way beyond music and entertainment." They're thrilled to partner with him, citing his innovation and originality as key factors that have revolutionized music and entertainment. The first collection, including men's and women's ready-to-wear pieces and accessories, is set to drop this fall.
But this isn't Lanvin's first dance with a hip-hop superstar. Remember when they teamed up with Offset in 2021 for the splattered paint collection? And now, with Pharrell as Louis Vuitton's Men's Creative Director, it's clear that hip hop and high fashion are becoming more intertwined than ever. As the influence of rappers in the fashion industry continues to grow, it's no surprise that Lanvin is stepping up their game by teaming up with one of the most influential rappers of our generation, Future. All we can do now is wait and see what this exciting collaboration brings.