Prada Takes the #1 Spot As the World’s Hottest Brand


| LAST UPDATE 02/05/2023

By Elizabeth Russo
Charli D' Amelio Prada
Marco Piraccini/Archivio Marco Piraccini/Mondadori Portfolio via Getty Images

Prada was officially named the world's hottest brand in the fourth quarter of 2022, according to Lyst Index. The recent report, which ranks the fashion industry's most popular brands each quarter, marked Prada as the top-earning brand for Q4, replacing Gucci in the top spot. But who else was cut?

According to the Lyst Index report, Gucci is still standing strong at the number two spot, with Moncler, Miu Miu, and Valentino as the runner-ups. Although Gucci still remains high on the list, the brand's Creative Director, Alessandro Michele, stepped down a few months ago, impacting the Italian fashion house. But still, they are the first luxury brand to build its own world in the metaverse, and they are still earning millions - so not much of a worry there.

prada hottest brand lyst 2023
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As far as Prada goes, the fellow Italian fashion house has been absolutely killing it this past quarter. In the past quarter, the luxury brand has named a new CEO, Andrea Guerra, who has taken the brand to new levels with its capabilities. Charli D'Amelio was named the face of Prada Linea Rossa FW22; the company has released its first fine jewelry collection, made of recycled gold, and anyone whose anyone has been spotted rocking the Prada jersey tank this szn. Not to mention those gorgeous slingback shoes that have been ranked as number four on last year's hottest products list. And the first product? Saint Laurent's Icare bag, which saw a "46% spike in searches" this past quarter. Seen on Bella Hadid, Zoë Kravitz, Rosie Huntington-Whiteley, and Sydney Sweeney, the exquisitely quilted bag has reached "It status and is causing a halo effect trend for the bag category."

Following Prada and Gucci landing spots one and two, Moncler moved up 14 spots from last quarter to take home the third position. The ready-to-wear outerwear Italian fashion brand saw a 76% spike in searches during the holiday season, which totally checks out. Who wouldn't want to rock a Moncler puffer in Aspen at Ajax Tavern? Anyways, now that we have a wrap on the industry's hottest brands of 2022, who is going to take home the number one spot in Q1 for the new year? Stay tuned to find out.

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