As part of his upcoming 2022 menswear collection with Dior, Travis Scott is releasing a T-shirt that pays tribute to the late Pop Smoke.
"U CANT SAY POP AND FORGET THE SMOKE," Travis captioned a photo of the faded design. "NOW U IN ALL THE STORES 4 EVER."
The Brooklyn rapper's older brother, Obasi Jackson, spoke with TMZ and offered his thoughts on the look. "Me personally, I definitely appreciate the love that he [Travis Scott] is trying to create around Pop, and definitely with his music coming out, his new album on the rise, I definitely appreciate that he’s trying to push forward in this time," he said.
While Travis and Dior gave Pop's family an early preview of the shirt, Obasi did say he wishes they would've been more involved behind the scenes.
"I think the only thing is that we want to be a little more included on it, but we definitely love what was going on," he said. "We definitely would love to meet these people that are showing love for him."
The unveiling of the T-shirt aligns well with the recent news that Pop's self-titled second posthumous album is dropping on Friday, July 16th, a few days prior to what would be his 22nd birthday.
His manager, Steven Victor, teased Pharrell's involvement with the below photo of them in a home studio.
Another highlight of Travs's Dior collab is their signature B713 sneaker.
Several different colorways leaked online following Paris Fashion Week 2021, featuring a special Cactus Jack x Dior logo on the heel as well as a stylish build combining suede, leather and nylon materials.
The exact release date is unconfirmed.