Pharrell and Rihanna Team Up for Louis Vuitton Campaign


| LAST UPDATE 06/20/2023

By Amelie Durham
Pharrell Williams Rihanna LV
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What's better than two fashion icons coming together to create magic? Pharrell Williams and Rihanna, the ultimate dream team, reunited to give us one of the hottest campaigns of the year!

Louis Vuitton made a bold move earlier this year by introducing Pharrell Williams as the next Men’s Creative Director on Valentine's Day. After the untimely passing of Virgil Abloh in November 2021, Pharrell stepped up to take charge of the fashion giant's men's category. LV CEO, Pietro Beccari, released a statement saying he was "glad to welcome Pharrell back home." And we couldn't agree more! Pharrell is a rapper, music producer, and fashion extraordinaire who always brings his A-game.

Rihanna fashion baby bump
Edward Berthelot / Contributor via Getty Images
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For his first campaign, Pharrell chose none other than Rihanna to be the face of the men's category, and boy, did she slay! The stunning pop star showed off her baby bump in an oversized leather trench coat decorated with a pixelated version of the monogram pattern. She accessorized her look with layers of necklaces and a glittering earring cuff, making it clear that she's still the ultimate fashion killa. But that's not all - Rihanna took things up a notch by holding an array of colorful LV monogram bags and sipping coffee from a high-class cup featuring a decorated holder sleeve. And get this - the campaign was for a men's category! Leave it up to Pharrell and his team at Louis Vuitton to break down traditional gender lines with their creativity.

Pharrell has an extensive network in the music business, which means we may see more artists appear in his ad campaigns in the future. We can only imagine who he'll choose next! We're eagerly waiting for Pharrell's first full collection, which he'll reveal at this month's Spring/Summer 2024 show in Paris. With Pharrell at the helm, we can expect a collection that pushes boundaries and challenges the status quo. We can't wait to see what he has in store for us!

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