By now, chances are you've seen Lil Nas X give a computer-generated Satan a passionate lap dance in the music video for "MONTERO (Call Me By Your Name)." Taking the hell-theme to the next level, he also released 666 pairs of "Satan Shoes" that sold out in less than 1 minute.
Designed alongside a New York-based brand known MSCHF, which previously made waves with "Jesus Shoes" infused with holy water, the 21-year-old's sneakers reimagine Nike's Air Max 97 model.
Not only is there a pentagram pendant – a symbol often associated with the Church of Satan – attached to the laces but the air bubble includes a drop of real human blood. (Sorry, stans, it's not Lil Nas X's blood. Several MSCHF employees donated to the cause, according to VICE.)
Damn! Though they cost $1,018 retail, the "Satan Shoes" were cleaned out in the blink of an eye on Monday. "With my song and my video, it was kind of like the perfect matchup," Lil Nas X told Complex of the sneaker.
Contrary to the Swoosh on the side, however, Nike isn't officially involved in the collab. The company issued a statement saying, "We do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes and we do not endorse them."
Uh-oh: Later, Nike filed a lawsuit against MSCHF seeking financial damages and requesting the shoes and all associated material be sent to them so they can be destroyed. That means all sales would be voided. (Can you imagine the potential resale value if Nike won?!)
It's all good: Staying true to his lighthearted attitude and reputation, Lil Nas X is memeing his way through the issue. Plus, "MONTERO" has more than 40 million views while "Old Town Road" recently became the first song ever to earn 3 billion streams in the U.S.