The founder and CEO of Kith, Ronnie Fieg, has officially been crowned the first-ever creative director of the New York Knicks. It's not every day an NBA team taps on one of the greatest creative minds in the world to run their style department, but the Knicks aren't playing around - and neither is Fieg. Considering their personal history, the news doesn't come as much of a surprise. But let's take a closer look, shall we?
For starters, Fieg and the Knicks go way back. Kith and the NBA team have previously worked together on several projects, including the team's City Edition Uniforms, for the past two seasons. Besides designing their dope sportswear, the decorated fashion brand redesigned the team's court at Madison Square Garden and refurbished a playground court in Queens. So clearly, the relationship is there... and it's strong.
"The opportunity came about a few seasons into designing the City Edition uniforms and the growing relationship between myself and their marketing team," Fieg said in a press release. "I think they saw the passion I have for the team and wanted to evolve what we've been doing with Kith into something more. Long conversations about what the Knicks mean to the League and to the world helped shape the opportunity to really do some special things." Following the announcement, the clothing brand and Kith banded together for "Kith Night" during a game against the Detroit Pistons. The team debuted their 2022-23 City Edition uniforms, and fans that attended the game nabbed an exclusive Kith pop-up featuring the special collection for the New York Knicks 2022 before its official release.
According to David Hopkinson, president and CCO of Madison Square Garden Sports corp, they are "extremely excited for our [their] continued and expanded collaboration." He continued, "When Ronnie created his first Knicks City Edition Uniform during the 2020-21 season, the organization knew we had something special, and each year's design has been more innovative than the last. We are honored to have him join the NBA Team as Creative Director." And we can't wait to see what he does with this new prestigious title( and maybe cop ourselves some new merch while we're at it.) Stay tuned.