Kanye West Goes to War With Gap Over Yeezy Collab

Style

| LAST UPDATE 09/01/2022

By Elizabeth Russo
Kanye West Yeezy Gap
Gotham/GC Images via Getty Images

In light of Kanye's collab with Gap, there's been some beef between the artist and the major brand - and, well, it's not looking pretty. The City of Gods rapper took to his Instagram (again) to post a screenshot of a text exchange between him and a friend who shared a link exposing a very similar Gap logo t-shirt to the Yeezy Gap Engineered by Balenciaga tee - and Ye was not happy about it. So what exactly is going down?

First, a little background on the Yeezy x Gap collaboration. Kanye teamed up with Gap back in June of 2020, surprising audiences everywhere with this rare du - but the people obviously loved it. The first installment dropped in February 2022, and the unlikely pairing became one of the hottest collabs of the season. Kanye's Yeezy and Gap signed a 10-year partnership, giving the family brand Yeezy-inspired pieces at a more affordable price point. 

Kanye West Yeezy Gap
Instagram via @kanyewest
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With that being said, Kanye being Kanye, is determined to have a total hold on things and was fuming to find Gap copying his print. So, he decided to share the news with his 16.5 million Instagram followers. The Grammy award winner took to the 'gram to post a text exchange with a friend who sent the rapper a screenshot of Gap's newest oversized navy t-shirt with the brand's name enlarged on the front, writing, "This is Gap copying YGEEB." (Yeezy Gap x Balenciaga Designs) The rapper responded, "Exactly" to his friend and uploaded the photo with the caption, "But they canceled the photo shoot with my kids in Japan without me knowing." Owch.

The posts didn't stop there, either. Ye uploaded a photo of the brand's new reflective visor-style sunglasses on a table, accusing the brand of holding a meeting without him. Again, owch. If there is someone we don't want to go to war with, it's Kanye. But Ye has plans of his own for his Yeezy brand, starting with opening a store in Atlanta and then taking his brand worldwide! The artist posted his plans for the brand on Instagram and called out to "anyone who has over ten years retail experience and is ready to change the world" to help get the ideas off the ground running! Stay tuned while we watch how this unravels...

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