To generate interest in his upcoming book with Nike, titled 'ICONS,' Virgil Abloh has launched an interactive "PUBLIC DOMAIN" website that teases seven "actually pending" Off-White x Nike collab sneakers.
The pixelated preview images seemingly cover an array of Swoosh silhouettes, including two Dunk Lows with Futura, a "Canary Yellow" Jordan 1, two reimagined versions of Serena Williams' signature tennis shoe, the NikeCourt Flare 2, and two gold Air Force 1s expected to mark the opening of Abloh's updated "Figures of Speech" exhibit at Boston's Institute of Contemporary Art.
Kinda cool: The site also offers a preview of 'ICONS' and previously stashed files of Off-White x Nike prototypes, from an early Air Presto to an Air Max 97. Both models, though later tweaked, were featured in the famous "The Ten" collection from 2017. You can browse the Apple desktop-inspired page here.
As for the book, it's published by German company Taschen and tells the story of Nike and Abloh's partnership through the lens of "The Ten."
It's a physical extension of the site but much more thorough, containing all sorts of unseen concepts, text conversations between Abloh and top Nike designers, and context around Off-White motifs like the ubiquitous quotations marks, zip-ties and deconstructed Swooshes.
Whole lotta swag: "It’s essentially the whole logic of how," Abloh wrote on Instagram. "it’s a printed documentary of the Off-White Nike project. all the ones i’ve done to date and a window into all the ones to come."
He continued, "this book is a catalog of images from my process that are largely not on the internet. the beauty about books is exactly that. you can rarely google image search the full picture of anything."
Before the global release via the SNKRS app next Friday, Jan. 22, many indie and black-owned bookshops have already been stocked. You can see the full list in the IG caption above.