"All these Hypebeasts now climbing a mountain in style," someone commented when Gucci teased a partnership with The North Face on Instagram. Facts, being an outdoors person will never look the same.
The Italian luxury house and the nearly 55-year-old American retailer appear to be joining forces for a camping-friendly release. Three zoom-in clips of serene mountainous scenes were uploaded in total.
In a statement given to WWD, the unlikely pair confirmed they'll be "bringing a collaboration to life in the coming months that celebrates the rich heritage of both brands."
Then, late Thursday morning, a rumored first-look at one of the pieces from the collection leaked online. The North Face's signature 1996 Retro Nuptse puffer jacket is reimagined in green with Gucci's monogram print across the torso and arms. It also has a light hood addition.
As WWD points out, Gucci has yet to unveil an extensive drop with another brand since Alessandro Michele joined as creative director over five years ago. Meanwhile, The North Face has been all about co-opting expensive aesthetics recently, working with the likes of Supreme, Sacai and Maison Margiela.
The Supreme yellow leather Nuptse resells for close to an average of $4,000 on StockX; the blue Bandana Mountain Jacket typically fetches a little above $4,400. Bands.