Calling all Dead Heads and sneakerheads. ⚡
If you're trying to add some color and texture to your closet, you'll want to give these Grateful Dead-themed Nike SB Dunk Lows a look.
Imitating the band's beloved marching bears, which first appeared on the back cover of the 1973 album History of the Grateful Dead, Volume One (Bear’s Choice), the sneakers are made of vibrant suede and fuzzy fleece.
Beyond the jagged Swoosh pointing toward the group's signature lightning bolt, one of the coolest add-ons is a sneaky stash pocket behind the tongue to help Dead Heads sneak some herb or whatever else into their next concert. (Pandemic pending, of course.)
For the green and yellow colorways, you'll have to shoot your shot on SNKRS when they drop on Friday, July 24. A few select skate shops will have some inventory as well.
Along with these two models comes an orange style that's much more limited, as it'll only be released via a 24-hour email raffle led by the San Francisco-based skate brand FTC.
David Lemieux, the premiere guru surrounding the band, says the Grateful Dead "wouldn’t become what it is today" if it wasn't for the iconic Bear that was created by an audio engineer nicknamed after the animal.
“As the band’s benefactor, Bear was an incredibly huge part of the Grateful Dead’s ability to become who they were,” he explained. “They were talented musicians, but they would have the financial freedom to forgo jobs, move to Los Angeles in 1966 and practice for 14 hours a day. While there’s not much about the bears that connect to the Grateful Dead’s success, the band wouldn’t become what it is today without Bear’s contribution.
"The same fiercely independent spirit from [Sandy] Bodecker helped create that authenticity within the skate community.”