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Master P & Baron Davis Are Attempting to Acquire Reebok for $2.4 Billion

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Rich Fury via Getty Images

A multi-faceted entrepreneur, Master P knows a thing or two about business and investing. Alongside former NBA player and filmmaker Baron Davis, he's now trying to scoop Reebok for around $2.4 billion.

The duo is leading a larger investment group that's courting Adidas, the parent company of Reebok, as it's looking to unload the sportswear brand close to 15 years after buying it for $3.8 billion, according to Forbes.

Facts: Master P, real name Percy Miller, told ESPN, "These companies have been benefiting off us, this could be history for this company going Black-owned. Imagine if Michael Jordan owned Reebok? That's what I'm talking about, making history."

Since signing JAY-Z to a sneaker deal back in 2003 and dropping the S. Carter model inspired by Gucci's tennis shoe, Reebok has consistently aligned itself with hip-hop. 

That same year, 50 Cent got his own G-Unit-branded release, outselling Jay's shoes 6-1. Staying on the New York tip, Cardi B earned two styles under her name that built on Reebok's classic Club C design.

Fire! If things work out, Master P plans on giving Allen Iverson the "crown" as the "righteous icon" and face of Reebok. "Allen Iverson is Jordan for Reebok," he explained. "Nobody ever gave him the royalties or ownership as the icon for the brand."

Davis, a 2x All-Star, was sponsored by the brand at one point, too, after he departed Nike. Reebok's presence in the NBA has shifted drastically over the years; the only modern player on its basketball roster is Montrezl Harrell. 

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