Esports team and influencer group FaZe Clan has teamed up with the NFL for a limited edition collection of merch ahead of the NFL's first-ever virtual draft, dubbed the "Draft-A-Thon," set to take place this Thursday, April 23. 💥
The capsule includes a black T-Shirt and hoodie, with the former pulling colorful, electronic design cues from the vintage NFL Blitz football arcade game series popular in the late 1990s and early 2000s. Some FaZe members likely even grew up playing this game.
As the NFL's first apparel collaboration with a gaming group, the partnership reflects how the league is trying to make the most of an unexpected situation. Now, the Draft-A-Thon will double as a fundraiser to support the coronavirus relief efforts of six national nonprofit organizations.
FaZe Banks, the 28-year-old founder of FaZe Clan, offered a statement expressing how much this partnership means to him and the future of esports as a whole.
"It’s an absolute honor for FaZe Clan to be teaming up with the NFL and personally a dream come true," he said. "Our merch collab and participating in the Draft-A-Thon will be the first time a lot of traditional sports fans and NFL fans will be introduced to esports, so this isn’t only a huge moment for FaZe Clan, but it’s big for esports in general."
Speaking of video games, Baltimore Ravens quarterback Lamar Jackson announced this week that he'll grace the cover of Madden NFL 21.
Last year, Kansas City Chiefs QB Patrick Mahomes was on the cover, and you know how well that worked out for him.
Anyway, the merch will arrive at 3 p.m. ET on Thursday via the online stores of both FaZe Clan and the NFL. You can also donate to COVID-19 relief efforts as part of the NFL's Draft-A-Thon, which has raised over $270,000 at the time this article was written.