One thing you gotta respect about Big Sean is how he puts on for his city of Detroit. It influences every aspect of his career: album titles, collaborators, merch, etc. His Motown connection just got even deeper with this news.
Riding the wave of his latest project, 'Detroit 2,' Big Sean has earned the impressive title of creative director of innovation for the Detroit Pistons.
In this newly formed role, Sean will help shape the aesthetics and impact of the club, from designing jerseys and merchandise to curating in-game fan experiences to giving back to the community. (Hopefully, he'll adopt one of these City Edition concepts.)
Sean will also have the chance to help the Pistons become fully embedded in Detroit's unique, homegrown culture, a priority reflected by this "D-UP Anthem" commercial featuring artists like Sada Baby and Curtis Roach.
Day one fan: Sean wrote about his love for the Pistons on Instagram: "I was in the nosebleeds for the championship they won in 04! I had a Grant Hill posted in my room growing up! N the Bad Boys gave the city an identity and face along with back to back championships! This is nuts man."
He's even looking for an intern to fill out his own office. "[The partnership] just fulfills all my NBA dreams I used to have when I was hooping in junior high and thinking I was going to go to the NBA," the 32-year-old wordsmith laughingly told The Undefeated.
Facts: During that same convo, he noted how basketball and rap "go together hand in hand." Drake is another notable artist who supports his hometown squad, acting as the Toronto Raptors global ambassador.