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Mar 10th

Supreme & Nike Offer Cozy Spring 2021 Collection

Days after releasing its newest Nike SB Dunk Low collab, Supreme and Nike are keeping the heat coming with an expansive Spring 2021 drop. ...

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Feb 18th

Million-Dollar Hoops: 25+ Richest NBA Players of All Time, Ranked

Some basketball legends have proven their talents go beyond the court, as they make their mark as brand ambassadors, entrepreneurs, and busi...

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Jan 27th

Jake Paul Says He's Going to Add Pro Fighter Ben Askren to His "Knockout Meme Collection"

YouTuber-turned-boxer Jake Paul announced that he'll be fighting semi-retired UFC fighter, Ben Askren, on April 17th on Triller. In an I...

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Jan 18th

Zion Williamson Posterizes Kings Defender, Paul George Follows Suit vs. Pacers

Whenever Zion Williamson finds an open lane to the basket, you might as well press play on NASA's famous countdown: "3, 2, 1. Lifto...

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Jan 14th

Virgil Abloh Hints at 7 "Pending" Off-White x Nike Kicks Ahead of New Book

To generate interest in his upcoming book with Nike, titled 'ICONS,' Virgil Abloh has launched an interactive "PUBLIC DOMAIN&qu...

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Jan 14th

Adidas x Parley Expand Plastic Recycling Partnership Via Latest 4D Sneaker

This Adidas x Parley sneaker is the second 4D entry in the two brands' growing partnership, styled in a Cream White/Aluminum colorway th...

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Jan 13th

James Harden Joining Kevin Durant & Kyrie Irving in Brooklyn in Monster Trade

One of the biggest storylines entering the NBA season was James Harden's desire to end his 8-year saga in Houston and flick his......

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Jan 12th

Drake Once Got Hit With a $500 Fine for Steph Curry's Team Travel Tardiness

Drake's ties to the NBA run deep: acting as an ambassador for the Raptors, playing one-on-one with Kevin Durant in "Laugh Now Cry L...

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Jan 8th

Nike Fuses LeBron James & Kylian Mbappé's Swag for "The Chosen 2" Pack

Not only are LeBron James and Kylian Mbappé two of the most dominant athletes in the world but they're also two of Nike's......

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Jan 5th

Benny The Butcher x Buffalo Bills Connect for Official "Mafia Anthem" and Merch

It's almost a requirement for a rapper to rep the city that raised them, from The Notorious B.I.G's Brooklyn love to Travis Scott...

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Dec 30th

Kobe Bryant Wanted to Leave Nike to Launch Own Mamba Sneaker Brand

Despite Kobe and Nike's numerous wins alongside one another, he was allegedly considering leaving the Swoosh to start a player-owned sne...

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Dec 29th

Master P & Baron Davis Are Attempting to Acquire Reebok for $2.4 Billion

A multi-faceted entrepreneur, Master P knows a thing or two about business and investing. Alongside former NBA player and filmmaker Baron Da...

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Dec 24th

JuJu Smith-Schuster Won't Record TikToks on Team Logos After Tough Steelers L

The days of Pittsburgh Steelers wide receiver JuJu Smith-Schuster doing viral TikTok dances on opposing teams' logos are seemingly comin...

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Dec 24th

Big Sean Named Creative Director of Innovation for Home Squad Detroit Pistons

One thing you gotta respect about Big Sean is how he puts on for his city of Detroit. It influences every aspect......

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Dec 23rd

Los Angeles Lakers, LeBron James Presented With Icy NBA Championship Rings

Before the Lakers and LeBron James tipped off against their crosstown rival Clippers on Tuesday night, they were awarded iced out championsh...

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Dec 22nd

Adidas & Fear of God Announce Long-Term Partnership for Hoops Innovation

With the start of the NBA season later this week, Adidas is prioritizing the growth of its Basketball division by joining forces with Fear o...

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Dec 22nd

Drake & Nike's NOCTA Line Unveil Essential Products Arriving in Early 2021

Five unseen pieces from Drake's sleek NOCTA brand under Nike have appeared online following a low-key inaugural collection that quickly ...

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Dec 18th

Virgil Abloh Is Building Ghana's Capital's First Fully-Functional Skate Park

To help cultivate the skate scene in the West African country of Ghana, Virgil Abloh and the Black-owned, Amsterdam-based fashion house Dail...

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Dec 16th

MLB Salutes 3,400 Negro Leagues Players With "Major League" Elevation

Major League Baseball announced that the Negro Leagues would finally be granted "major league" status, "correcting a longtime...

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Dec 16th

Giannis Antetokounmpo, Bucks Finalize 5-Year, $228 Million Supermax Contract

While there was skepticism around whether the Greek Freak would opt to return to the Milwaukee Bucks after an underwhelming team effort......

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Dec 15th

Dipset Unveils KITH x New York Knicks Nike Collection While Freestyling At MSG

It's been four years since New York's beloved Dipset crew, comprised of Jim Jones, Juelz Santana and Cam'ron, have delivered an ...

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Dec 11th

Adidas Introducing Custom Futurenatural Technology With Harden Vol. 5 Shoe

As the 2020-21 NBA preseason gets underway this Friday, Adidas is hoping to soon change the game with its innovative Futurenatural technolog...

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Dec 10th

Supreme Preps Faux Fur With The North Face & 'Mortal Kombat' Arcade Cabinet

VF Corp is beginning to realize the potential of its $2.1 billion Supreme ownership position, orchestrating a collab with another one of its...