Watch: Eminem & Cole Bennett Team Up for "Godzilla"

Mahlik Campbell

music /
HOLLYWOOD, CALIFORNIA - JANUARY 30: Eminem speaks during a ceremony honoring 50 Cent with a star on the Hollywood Walk of Fame on January 30, 2020 in Hollywood, California. (Photo by Leon Bennett/Getty Images)

Eminem tapped Cole Bennett, founder of Lyrical Lemonade, to direct the wild visuals for "Godzilla (feat. Juice WRLD)," a standout track from Em's latest album, Music To Be Murdered By.

At the beginning of the video, we see the Detroit artist stumbling through a ransacked store, near-empty shelves littered with miscellaneous items like bottles of liquor and water, as well as cans of Lyrical Lemonade.

In another sequence, Eminem goes from throwing up Legos covered in green ooze to standing on top of a pile of his records, including The Eminem Show, Encore and Music To Be Murdered By. Album covers from the late Juice WRLD's Goodbye & Good Riddance and Death Race For Love also float above the pile.

When the "Godzilla" video was released, Em's longtime manager and former CEO of Def Jam Records, Paul Rosenberg, tweeted that there were a lot "cookies" to be found. One of those easter eggs comes at the 1:08 mark, when a scene in the video for Em's "My Name Is" is referenced in which he's wrapped up in a straitjacket and jerking his body around.

The video also includes cameos from Dr. Dre and Mike Tyson, who punches Eminem in the face and sends him to the hospital. 👊

With over 12 million YouTube subscribers, Lyrical Lemonade is one of the foremost authorities on rising hip-hop talent. Founded by Bennett in 2013, the brand has helped break huge artists like Lil Tecca, Lil Skies, Famous Dex, Smokepurpp and the late Juice WRLD.

At the end of "Godzilla," we learn that the video was made in memory of Jarad "Juice WRLD" Higgins. An inspiring audio clip plays during its final moments. "Just know that you do have the strength to get through whatever the fuck you goin' through, no matter what it is," Juice says.

Watch the video for "Godzilla" below, and scroll down for some of our favorite easter eggs and reactions. 🦖