The arrival of Travis Scott and Anheuser-Busch's upcoming spiked seltzer called CACTI is gaining steam, as billboards for the tequila-based beverage have been popping up in cities like Los Angeles.
Teasing a March 2021 launch, the 7%-alcohol drink is named after Travis's Cactus Jack imprint and boasts "out of this world flavor" using "down to earth ingredients," including premium blue agave from Mexico, reflecting the founder's taste for tequila.
Keep an eye out: Less than a month after being announced in December, CACTI's Twitter and Instagram accounts have already amassed nearly 450,000 combined followers. So, the brand is amplifying its latest out-of-home ads to this huge 21+ audience.
The seltzer will feature three flavors: lime, pineapple and strawberry. Friends and family of Travis have taken to their social media over the past few weeks to show off plainly-labeled "not for resale sample" bottles.
"CACTI is something I’m really proud of and have put a ton of work into," Scott has said. "Me and the team really went in, not only on getting the flavor right, but on thousands of creative photos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world."
He added, "We always try to convey a feeling in our products. I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it."
While fans patiently wait for the Houston artist's next album, 'UTOPIA,' sure to be influenced by stomachs filled with CACTI, he's still finding time to attend Rockets home games.
Take flight! Sitting courtside with Don Toliver for the team's recent 120-102 loss against the Lakers, LeBron James clearly took notice, sharing a postgame aerial shot with lyrics from the track "No Bystanders."