There's no limit to what rappers and brands can accomplish these days: Pusha T got paid by Arby's to diss McDonald's, Travis Scott and Reese's Puffs dropped their own cereal. Here are the 15 wildest rapper-brand collaborations.
Pusha T x Arby's
Almost 20 years ago, Pusha T and his brother No Malice wrote the iconic McDonald's jingle "I'm Lovin' It."
Now he's claiming McDonald's took advantage of his young age and underpaid him, linking with Arby's for a "Spicy Fish Diss" track where he roasts the Filet-O-Fish with lyrics like, "Filet-O-Fish is s**t, and you should be disgusted!"
Tyler, The Creator x Mountain Dew
Tyler, The Creator's IG nickname @feliciathegoat originally comes from a series of Mountain Dew ads he wrote back in 2013. He stars as the voice of a raunchy and angry goat named Felicia who attacks a waitress and is placed in a police lineup.
But there were several moments that some critics labeled racist, leading Mountain Dew to pull the commercials.
Future x AppMoji
When Future dropped 'DS2' in 2015, he set the internet on fire with this opening flex: "I just f****d your b***h in some Gucci flip-flops!" A couple of years later, a start-up called AppMoji tapped him for a special "FutureMoji" emoji pack that brought this unforgettable line to life in digital form.
Lil Yachty x Target
Lil Yachty's portfolio of brand sponsorships hasn't stopped booming since Sprite co-signed his song "Minnesota" six years ago.
His mainstream appeal reached new heights in 2017 when Target put him and Carly Rae Jepsen together for a bold remake of "It Takes Two," which premiered during the Grammys.
Snoop Dogg x Hot Pockets
No rapper knows how to finesse a brand endorsement like Snoop Dogg. He even remixed his timeless smash "Drop It Like It's Hot" for Hot Pockets in 2012: "Hungry kids in the crib, ma / Pocket like it's hot!" If that wasn't enough to grab fans' attention, Andy Milonakis also drops a guest verse.
Waka Flocka Flame x PETA
Waka Flocka might be known for being lawless in his raps, but he took a more serious tone when he offered support for PETA over a decade ago via the cheeky "Ink, Not Mink" campaign. He posed nearly nude for the group and did an interview where he said he no longer ate red meat.
DJ Khaled x Cybex
Few hip-hop figures work with their kids to secure the bag like DJ Khaled. Case in point: his collection with Cybex last year featuring his boys Asahd and Aalam at the center of the campaign. Items include tropical-themed strollers and other gear. There are two sets that cost over $2,000!
Megan Thee Stallion x Popeyes
To celebrate the arrival of her latest project 'Something For Thee Hotties' last fall, Megan Thee Stallion partnered with Popeyes to craft her very own "Hottie Sauce" with honey, cider vinegar and Aleppo pepper. The limited-edition sauce was reportedly inspired by Meg's "sassy personality."
Migos x Rap Snacks
Not only did the Migos popularize the rapid-fire triplet flow in hip-hop but people may forget they also made "the dab" dance go viral. In fact, Rap Snacks – a snack company co-founded by Master P in 1994 – formulated a fresh flavor dubbed "Dab of Ranch" based on their signature move.
Drake x Sprite
Who can forget the time Drake morphed into a hit-making machine after sipping Sprite during a tough studio session with his producer Noah "40" Shebib? Sprizzy (Sprite and Drizzy) made history in 2010 before the Toronto artist had even released his debut album 'Take Care.'
Travis Scott x Reese's Puffs Cereal
Prior to giving Travis Scott his own box almost three years ago, Reese's Puffs had been leaning into hip-hop since at least 2014. But the collab with Cactus Jack showed how something as basic as cereal could be a coveted item for hypebeasts, as the boxes sold out in just 30 seconds.
Method Man x Sour Patch Kids
Legendary Wu-Tang member Method Man is so proficient that he can make a song about candy sound as hard as a street record. "World Gone Sour" was the result of his work with Sour Patch Kids in 2011 as part of the larger rollout of a bizarre video game. "This ain't a candy rap this is where the candy attacks," Method Man spits.
J. Cole x Puma
Plenty of rappers have designed their own sneakers with major brands but none beyond J. Cole can say they have a real performance basketball shoe worn by NBA players. As a lifelong hooper, Cole teamed up with Puma for the RS-Dreamer, which has expanded to multiple colorways.
Nelly x Honey Nut Cheerios
Nelly's hit song "Ride Wit Me" – featuring the lyrics, "Aye, must be the money!" – inspired an entire slogan for Honey Nut Cheerios in 2013: "Must Be The Honey." He also acted in a funny ad spot directed by Hype Williams where he gives Buzz the Bee an auto-tuned voice.
Chance The Rapper x Kit Kat
For Halloween '16, Kit Kat and "Chance The Wrapper" put a comedic spin on the classic jingle, "Break me off a piece of that Kit Kat bar." The video seemed to play well with most fans thanks to the way it embraced the intimate, gospel-leaning sound heard across Chance's 'Coloring Book.'