Internet Money founder Taz Taylor revealed that when he first introduced Juice WRLD's music to A&R execs at various record labels circa 2017, they dismissed the Chicago artist and labeled him a "lil uzi clone."
Included in the pack of tracks that Taz provided was one Juice's most famous songs in "All Girls Are The Same," which Taz's best friend and lead beatmaker Nick Mira produced. Mira played an important role in shaping Juice's sound throughout the late rapper's career, also producing "Lucid Dreams," "Lean Wit Me," "Robbery" and others.
Another talent who Taz and Mira discovered early on was Lil Tecca. Similarly, Taz pitched Tecca's now 4x platinum single "Ransom" to a label prior to its release, though he was simply told "no."
Additional hits like "The Score" and "Did It Again," later appearing on Tecca's debut mixtape 'We Love You Tecca,' were shared as well. All of these songs were made during a single late-night studio session, according to Taz.
Of course, the unnamed labels played themselves and both Juice and Tecca went on to become two of the biggest stars to emerge from the SoundCloud Rap era. In October, Juice was the most-streamed artist globally on Spotify with 718 million plays. His posthumous album 'Legends Never Die' is the seventh best-selling album this year, too.
Industry figures even rejected Internet Money's wildly successful single "Lemonade" featuring Don Toliver, Gunna and NAV. "y'all have no idea how many artists passed on that hook and song for 3 YEARS," Taz wrote. "moral.. stop doubting and just TRUST THE PROCESS."
"Lemonade" gave both Don Toliver and NAV their first top 10 entries in the Billboard Hot 100, recently hit No. 1 on the UK Singles Chart and was certified platinum. You can watch the music video below.