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Slow Ticket Sales Force Justin Bieber to Adjust Tour

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HOLLYWOOD, CALIFORNIA - JANUARY 23: Justin Bieber (L) and Tori Kelly (R) attend an event honoring Sir Lucian Grainge with a star on the Hollywood Walk of Fame on January 23, 2020 in Hollywood, California. (Photo by David Livingston/Getty Images)

Eight dates on Justin Bieber's upcoming Changes tour have been scaled down due to slow ticket sales.

On Friday, March 6, the Twitter accounts of several arenas tweeted out similar messages notifying ticket buyers that they were now going to play host to local Beliebers instead of the original stadium that was booked.

https://twitter.com/PopCrave/status/1236069639353925633

There was no official announcement from Bieber or his team regarding the switch, but all the tweets blame "unforeseen circumstances." The cities impacted include: Dallas, Washington, DC, Cleveland, Detroit, Houston, Nashville, Columbus and Glendale. Official venue changes can also be seen on JB's website.

According to a source close to the tour who spoke with Variety, it was a "hard decision" that targeted "softer markets" where tickets went on sale around the same time the coronavirus hit. Filling arenas, which typically hold about 19,000 people, instead of larger stadiums made for better business with the select tour dates.

While there were likely some other factors at play, including a lack of major commercial success for Changes, the coronavirus is certainly a relevant factor. The tour adjustment was announced on the same day that SXSW was canceled due to the disease outbreak. 😷

The Biebs announced the massive 45-show tour on Christmas Eve in support of his fifth studio album Changes, released on Feb. 14, 2020. Kehlani and Jaden Smith are the tour's featured openers. It's his first tour in nearly three years, having last hit the road for the Purpose World Tour that he abruptly cancelled due to exhaustion.

While Changes debuted at No. 1 on the Billboard 200, it hasn't spawned as many hits as Bieber's previous album, Purpose. "Yummy," the lead single for Changes, failed to top the Billboard Hot 100 and was beaten by Roddy Ricch's "The Box." There was also a 10-part documentary series released in the weeks leading up to Changes.

No matter the ticket sales, it's all love, Justin.

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