While Russ may not be the first name that comes to mind when you think of green-friendly rappers, he enjoys dabbling in the smoke here and there, so he's linking with the California-based Wonderbrett for his very own strain.
Dubbed CHOMP, the title of his most recent 5-song EP released in 2020, Russ wanted to give his fans and fellow creatives access to the same flower he enjoys while cooking in the studio.
Interesting: “I just wanted to create something organic that was true to me," Russ relayed to Forbes. "I’m not a heavy smoker who’s just gonna sit around and smoke all day. I like to smoke in the studio, but that’s about it. So crafting this was more about something that's not gonna hinder the creative process or slow down my thoughts in a way."
He continued, "For me, it was important to get this one right. So if you’re an artist, I would recommend you smoke it in the studio."
Similar to the way Travis Scott worked closely with Anheuser-Busch for about a year to craft his CACTI agave hard seltzer, Russ and Wonderbrett took their time as well.
"Too many artists just want to slap their name on a strain and get it out there," Brett Feldman, co-founder and master cultivator at Wonderbrett, said. "Not us. Russ dove into a year-long process, ultimately creating a fire new strain that lights up the studio."
The announcement also came with a couple of limited pieces of CHOMP merch. Before selling out in less than a day, the 1/8 oz. packages and pre-rolls were available at select shops in California.
Vibes are high: Russ joins a long list of rappers who have lent their names to cannabis products, from JAY-Z to Wiz Khalifa. But none have been as successful as Berner, whose Cookies brand is worth half-a-billion dollars.