The "Ehh-Err" squeaky sound on Roddy Ricch's "The Box" is forever etched in music history. Roddy's 2019 track is officially Diamond or 10x Platinum, marking only the 65th time a song has achieved this status.
He hosted a dinner party to commemorate the iconic moment. "Yeah, n***a. Yeah. Yeah, n***a. Ten of them b*****s, n***a," Roddy said, as his plaque was being presented. Some fans were surprised to see Faze Banks – founder of the trendsetting gaming team Faze Clan – in the cut, too.
Turns out, Banks is a "day one," as Roddy referred to him in a separate IG Story. Back in Oct. 2018 even before Roddy had released 'Feed Tha Streets II,' Banks tweeted, "My man Roddy Ricch is next up, book it."
It's tough to understate the significance of going Diamond. Not only is Roddy one of just 9 rappers to have a solo RIAA Diamond record, joining the likes of Drake, Cardi B and more. At 23, he's the youngest in the group, even months younger than X would be if he was alive.
Still, Roddy is keeping his foot on the gas. His new album 'Live Life Fast' is set to drop next Friday, December 17th, and he shared a cinematic video for "Live Life Fast (Intro)" featuring Ty Dolla $ign.
The track helps explain the concept behind the album: "I've realized I've lived fast, I wanna take my time / Time is the most expensive luxury in the world / It's something you spend and never get back, but you never know how much you have left."
"With my next project, I'm going to be more vulnerable,” he told Complex back in March. "I'm going to bring fans into my world more. I’m learning the balance. Like, okay, I'm not on Instagram, so I feel like I've got to bring them into my life more so they can feel me a little more."
He added, "Going into my next album, I want to tap into something that's timeless."
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Roddy also revealed all the featured acts on 'Live Life Fast,' including Lil Baby, Gunna, Future, 21 Savage and more.