It's not every day that hip-hop heads are blessed with an unreleased track from the legendary The Notorious B.I.G. but thanks to Pepsi, a 23-year-old rare studio freestyle showing love to the soft drink is being given a new platform.
Celebrating his upcoming induction into the Rock & Roll Hall of Fame on Nov. 7, Pepsi partnered with Biggie collaborators Cey Adams and DJ Enuff to remaster the freestyle that includes praises of the brand's tasty soda.
"Nothing can beat the P-E-P-S-I, yes I drink it constantly / Something ’bout the taste feels great, less filling / Tell ’em Biggie said, 'Drink it all, don’t test me' / Nothing else beats a Pepsi / If it is, let’s see / I’m thirsty," he raps.
Back in 1997, the freestyle originally aired during a radio interview on HOT 97 with DJ Enuff. Along with cleaning up the sonics of the track, Pepsi and Antnimation worked together to craft an animated music video of sorts inspired by Biggie's Brooklyn home neighborhood of Bed-Stuy.
At one point, a character walks into "B.I.G.'s Bodega" to grab a Pepsi before hopping into a dance circle in the streets where a few residents are listening to a boombox.
With his posthumous Rock & Roll Hall of Fame honoring, B.I.G. is only the second solo rap artist besides 2Pac to join the group. Other notable 2020 inductees include The Doobie Brothers, Whitney Houston, and Nine Inch Nails.
Earlier this year, storied producer Statik Selektah unearthed another lost Biggie Smalls recording titled "Bastard Child." Adding to the treasure, the late rapper's own son had never even heard it!