Following the release of NBA 2K21 for current-gen systems last week, the game has partnered with UnitedMasters to give rising artists the chance to be added to the soundtrack alongside Lil Baby, Polo G and others.
The second annual talent search, dubbed "2K Beats: The Search," simply asks artists upload their hottest track to unitedmasters.com/NBA2K for a chance to be added to the playlist for the next-gen version.
The first round of the contest will run until Oct. 15. Ten winners will then be revealed in November. Another ten will be announced in December after the second round, which launches on Oct. 16 and closes on Nov. 30.
"NBA 2K continues to move culture forward by providing a platform for new music discovery," said Steve Stoute, a storied music executive and the founder and CEO of UnitedMasters.
"Last year, we discovered incredible talents like Quantrelle and Fourtee, who used this competition to emerge on a global stage. We’re thrilled to bring this competition back for a second year. NBA 2K converges music and gaming better than any other platform in the world."
Damian Lillard recently premiered a Kobe tribute, "Kobe!" in 2K21 with an assist from Snoop Dogg. It hits streaming services this Friday. The next-gen edition covered by Zion Williamson will include 202 total songs when it drops this holiday season.