close-button

Nas Reveals Real 'Ultra Black' Color With Pantone, Drops New Video

music /
OAKLAND, CALIFORNIA - FEBRUARY 21: Nas performs during EMBA Fest 2020 at Oakland Arena on February 21, 2020 in Oakland, California. (Photo by Tim Mosenfelder/Getty Images)

Nas' single "Ultra Black" is officially timeless. Not only is the Hit-Boy-produced record fire on its own but Pantone and the Queensbridge MC have partnered to make "Ultra Black by Nas" a legit color. Legendary!

Introducing the grayish-black shade on IG, Nas wrote, "It was only right that we work with @pantone on this project, the color experts. this one’s from the heart, something the world will feel, the whole vibe of 2020."

To celebrate, Nas also unveiled a collection of Ultra Black-inspired merch, including T-shirts, coasters, playing cards, a pin and a poster.

Coming as part of his 13th studio album King's Disease, released last Friday, Nas made headlines due to a line in the song where he rhymes, "We goin’ ultra-Black, unapologetically Black / The opposite of Doja Cat."

However, he later defended the name-drop in an interview with the LA Leakers, stating "it's all love" and that he "just was really saying a rhyme that rhymed with 'Ultra Black.'"

https://www.instagram.com/p/CEXOos9hDCU/

Not long after the Pantone announcement, Nas offered the video for "Ultra Black" featuring Harlem designer Dapper Dan as well as a handful of parents caring for their kids.

Having styled OGs like LL Cool J, DMC from Run-DMC, Big Daddy Kane, Salt-N-Pepa, Eric B. & Rakim, and more, Dan is often viewed as the godfather of hip-hop fashion. 

Tags:

music