Nas' single "Ultra Black" is officially timeless. Not only is the Hit-Boy-produced record fire on its own but Pantone and the Queensbridge MC have partnered to make "Ultra Black by Nas" a legit color. Legendary!
Introducing the grayish-black shade on IG, Nas wrote, "It was only right that we work with @pantone on this project, the color experts. this one’s from the heart, something the world will feel, the whole vibe of 2020."
To celebrate, Nas also unveiled a collection of Ultra Black-inspired merch, including T-shirts, coasters, playing cards, a pin and a poster.
Coming as part of his 13th studio album King's Disease, released last Friday, Nas made headlines due to a line in the song where he rhymes, "We goin’ ultra-Black, unapologetically Black / The opposite of Doja Cat."
However, he later defended the name-drop in an interview with the LA Leakers, stating "it's all love" and that he "just was really saying a rhyme that rhymed with 'Ultra Black.'"
Not long after the Pantone announcement, Nas offered the video for "Ultra Black" featuring Harlem designer Dapper Dan as well as a handful of parents caring for their kids.
Having styled OGs like LL Cool J, DMC from Run-DMC, Big Daddy Kane, Salt-N-Pepa, Eric B. & Rakim, and more, Dan is often viewed as the godfather of hip-hop fashion.