Led by two executives from Atlantic Records, #TheShowMustBePaused will blackout much of the music industry on Tuesday, June 2. 🙏
In solidarity with those grieving and protesting the 2020 murders of George Floyd, Breonna Taylor, Ahmaud Arbery "and countless other Black citizens at the hands of police," nearly all major record labels will participate in an industry-wide shutdown.
Atlantic senior directors of marketing Brianna Agyemang and Jamila Thomas, who are both black women, are the main strategists behind the movement, which aims to observe "the long-standing racism and inequality that exists from the boardroom to the boulevard," according to a statement.
"The music industry is a multi-billion dollar industry," it reads. "An industry that has profited predominantly form Black art. Our mission is to hold the industry at large, including major corporations + their partners who benefit from the efforts, struggles and successes of Black people accountable."
There will also be a separate plan of action "for the long haul" announced in the near future.
Among the big names honoring the proposal are Atlantic, Def Jam Recordings, Island Records, Warner Music Group/Interscope, Capitol Records, Sony Music, Apple Music and several others.
Atlantic and Interscope are going as far as to reschedule all releases for the week of June 1.
Elsewhere across the music sphere, Spotify promised to "continue to use the power of our platform to amplify Black voices," while rising artist platform Audiomack took things a step further and donated to four organizations.
If you're looking for other organizations to support in line with the efforts of Black Lives Matter, pop culture site Journal has you covered.