Chicago's own Lyrical Lemonade is connecting with its hometown Bears NFL squad for a limited edition merch collab modeled by Chi-town street icons G Herbo and Lucki.
The colorful line features heavily co-branded gear like T-shirts, a pair of sweatpants, a stylish jacket, a hoodie with a stitched logo on the left breast, as well as an update of LL's signature carton throw rug.
For 24-year-old LL founder Cole Bennett, who "grew up the biggest Bears fan," the partnership "is nothing short of a dream come true." The Bears 2020 schedule reveal last May came with a LL animated video pairing the two brand's mascots together on a city-to-city bus tour.
Bennett continued in a statement, "I'd look at the colors blue and orange and the Bears is all they meant to me. To see the Bears logo and Lyrical Lemonade logo come together in the designs is just one of those things that's a huge personal milestone for me."
As part of the apparel collection announcement, LL premiered a "Pro Day" video showing Herbo and Lucki playing catch at Soldier Field. (Spoiler alert: Herbo won't be playing DB in the league any time soon.)
You can scoop the product via the Bears Pro Shop and the Lyrical Lemonade site starting this Sunday, Nov. 22. (You'll have to move quickly, as LL's clothing routinely sells out in a matter of minutes.) Browse the entire drop here.
On the heels of his modeling stint, Herbo also performed on 'The Tonight Show' on Monday in memory of Juice WRLD with creative direction from fellow Chicagoan Chance The Rapper.