Brooklyn-based designer KidSuper's handmade apparel has been spotted on everyone who's anyone in hip-hop and its surrounding fields: DaBaby, Russ, Westside Gunn, Action Bronson, Kyle Kuzma and many more.
Following myriad co-signs, the 25-year-old creative has just dropped his first major collab with Puma featuring vibrant shoes, a slide, windbreakers, hoodies, shirts, shorts, sweatpants, a hat and even a monogrammed bag.
One of the most unique elements of this collection was the design flexibility for KidSuper. He revealed in an interview with HYPEBEAST that Puma only made him work around pre-determined soles and enabled him to be "completely original" with the uppers and silhouettes.
Like the first sneaker samples a watercolor painting that KidSuper, real name Colm Dillane, made of Puma superstar Pelé doing a bicycle kick.
Though he failed to convince Puma to let him race Usain Bolt in a 100-yard dash for promotion, the content idea that came to fruition is a seven-part animated series called "SCRAM" starring Bolt, Lil Tecca, Westside Gunn, Meechy Darko, Lolo Zouaï and others.
Another example of Dillane's limitless attitude is how he celebrated his Puma partnership: He spent two straight nights in Times Square in a tent to see his face and brand on the famous billboards.
"It was a beautiful experience," he wrote on Instagram. "I put a picture of myself from high school in Brooklyn when I first started making clothes to show where I started.. From growing up in NYC and selling t-shirts on the side of the street to making it to f*****g Times Square."
Check out the entire capsule via KidSuper's store.