Kendrick Lamar Talks Trying to "Execute a New Sound" With Baby Keem

Mahlik Campbell music /
BUDAPEST, HUNGARY - AUGUST 08: Kendrick Lamar performs on stage on day 1 of Sziget Festival 2018 on August 8, 2018 in Budapest, Hungary. (Photo by Joseph Okpako/Getty Images)

Kendrick Lamar chooses his words carefully, meaning whenever the 13-time Grammy winner decides to speak, the world tends to listen. 

While interviewing his 20-year-old cousin and pgLang prodigy Baby Keem for i-D magazine, Kenny dished some rare insight on why he takes "so long" to record an album and how he meditates on finding a "new sound."

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Cover of i-D MAG

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"I spend the whole year just thinking about how I’m gonna execute a new sound, I can’t do the same thing over and over," he admitted. "I need something to get me excited."

Keem echoed the importance of cultivating "new s**t," even though fans don't usually understand what that sounds like: "Because people don’t know that you on some new s**t till you start doing new s**t. And if you can’t do the new s**t then they ain’t gonna know that you on the new s**t and they’ll keep asking for old s**t, but I think everybody knows now that I’m on some completely different s**t."

With this approach in mind, it makes sense that Kendrick also felt that doing a sequel for 'good kid, m.A.A.d city' would've been "corny." He explained, "That takes the feeling away from the first. I need that mothaf***a to live in its own world. Then boom, 'To Pimp a Butterfly.'"

Oh, and if it wasn't for the coronavirus, Baby Keem seems to infer that both he and Kenny would have delivered projects, saying they "were supposed to be out" by now.

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the idea hoodie. for the hive

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Nevertheless, Keem mentions how he has a project "that's about to come out now" following a pair of singles he recently released. Check out the first piece of related merch above called the "idea hoodie." Swag.