Kanye West is creating an online store like you've never seen before. 🤯
In partnership with his creative partner Nick Knight, Kanye unveiled plans for a futuristic e-commerce site that will soon house the latest collection of his Yeezy Supply brand, per Fast Company.
While most virtual stores present rows of flat photographs of models and items with navigation and filtering tools, the Yeezy Supply site will use floating 3D images and allow customers to select models depending on their body type.
Oh, there won't be any words used on the screen either, reflecting Kanye's feeling that "words are one of our lowest forms of communication," as told to GQ in April.
Visitors will be able to choose from an array of Yeezy pieces and place them on their avatar, which is a real-life person doing good for their community, including nurses, firefighters and teachers.
If you want to get to know your model better, there will be a section with added details, including their favorite food or memorable life experience.
Knight says the duo's goal was to "make the internet a more humane place." Kanye initially pulled inspiration from the low-fi site of a medical supply company, particularly a blunt photo of three scrubs next to a mannequin.
For highly anticipated Yeezy shoe releases, the blue-tinted internet museum will feature a waiting room touring patrons through detailed interactions in nature, like a driblet splashing into a body of water.
As part of his #WESTDAYEVER campaign on Friday, Kanye also announced that he's partnering with Gap for the next decade on a Yeezy clothing line, and later teased an upcoming project with Dr. Dre.
Ye is lit!