Dedicated stans of the K-Pop genre are using their collective social media influence to flood out racist commentary on the #WhiteLivesMatter hashtag. 👏
At first glance, you may have been shocked to see #WhiteLivesMatter trending on Wednesday as this thread is known to hold prejudiced opinions that undermine the much more noble Black Lives Matter movement.
But the truth quickly came to the surface as Twitter and Instagram users discovered that the hashtag was actually being overtaken with memes, fancams and videos of these K-Pop lovers' favorite artists.
"LMAO I WAS READY TO INSULT THE SHIT OUT OF EVERYONE, THEN I SAW THAT K-POP STANS ARE DESTROYING THE# DAMN NEVER THOUGHT I'D BE THAT HAPPY SEEING K-POP FANCAM 😂😂😂😂," wrote one person along with a clip of Raven-Symoné's evil laugh.
Another suggested, "ik all the racists are foaming at the mouth looking through this tag and only finding fancams and memes lmfaaoooo."
Yo, that last song was kind of slappin' though.
Before taking over social media, the K-Pop crew shook the Dallas Police Department as they overran an app meant to crowdsource clips of “illegal activity from the protests” with similar content, leading Dallas PD to shut down the app altogether.
As pointed out by Variety, many of the fans that are engaging around this cause are likely from the U.S. as the posts are mostly in English and use American terminology. Other right-wing hashtags like #MAGA and #BlueLivesMatter were also targeted.
While these coordinated hijackings are often short-lived, they can still be impactful.
Earlier this week, the effects of populating a hashtag with ill-suited content were seen when useful information under #BlackLivesMatter, like bail fund resources and protest clips, was knocked down by black squares that were posted for the Blackout Tuesday initiative.