J. Cole's Dreamville Records is Expanding Into Media and Content Production

Dylan Henson

music /
SEATTLE, WA - SEPTEMBER 01: J. Cole performs at Bumbershoot at Seattle Center on September 1, 2018 in Seattle, Washington. (Photo by Suzi Pratt/WireImage)

Dreamville Records is pushing the pedal to the metal and expanding into the media and content production fields with the launch of Dreamville Ventures and Dreamville Studios.

More specifically, Dreamville Ventures will function as a "multi-disciplinary media company" while Dreamville Studios will offer a "content studio" producing original and collaborative creations, according to Variety.

Previously, Scott was editor-in-chief at Complex Networks and helped start the ComplexCon festival; Rodney was a film executive.

Building on the foundation J. Cole and fellow acts like JID and EarthGang have built thus far, the Dreamville Ventures media arm is aiming to make waves across music, TV and film, publishing, apparel and live events. 

Just this year, Cole and Dreamville have established brand partnerships with Puma and Bape. Since 2018, Dreamville Fest has attracted tens of thousands of fans to its head honcho's home state of North Carolina.

“Dreamville has always been a mom-and-pop operation with grand ambitions and ideas that extend far beyond music," Cole said in a statement. "The hiring of Damien and Candace not only expands our family business with two of the smartest and most capable executives in the industry but allows us to take a massive leap towards turning those big ideas into reality."

Ibrahim Hamad, the co-founder of Dreamville, echoed Cole, tweeting that they consider Scott and Rodney to be like "family." Can't wait to see what happens next!