J. Cole was one of the top trending topics on Twitter on Thursday but all the chatter around his name had nothing to do with new music.
Instead, fans spontaneously adopted a viral tweet trend most recently involving producer Kenny Beats in which you rhyme "Cole" with some word attached to a random subject or activity. If you're familiar with the Kenny story, feel free to get straight to the funniest highlights.
If you're a newbie, here are a few of examples of how it works: "J Cole works in the mines. J Coal," or "J Cole said an album coming. J Trolled," or "J Cole working out. J Swole." (Alright, that last one is kind of smooth.)
In typical fashion, the reclusive 35-year-old has yet to join the goofy conversation. However, Cozz, one of Cole's collaborators signed to his Dreamville label, offered his take: "J. Cole gets a strike. J bowls."
Another person imagined what would happen if Cole were to find himself trending on Twitter. He'd turn into "J scrolls," of course.
Though Cole doesn't appear to be regularly checking tweets, he's still moving silently on Instagram. Just the other day, he co-signed a rising act from his hometown of Fayetteville, North Carolina, who goes by Morray.
Cole was feeling Morray's only official single, "Quicksand," commenting on a snippet from the video, "This s**t AMAZING," and multiple mind-blown and rocket emojis. Morray swiftly replied, "Damn bro blessed g thank you so much." That's love.
North Carolina's DaBaby also gave the IG post at hand a double-tap. Keep an eye out for this cat!