Making good on its promise to unveil a series of celebrity collaborations following its Travis Scott partnership, McDonald's has announced that J Balvin is the newest artist to curate their own special meal.
Similar to the Travis Scott Meal, the Colombian singer's snack uses only pre-existing ingredients: a regular Big Mac burger (Balvin prefers no pickles), a medium-size order of fries with ketchup and an Oreo McFlurry.
In an interview with HYPEBEAST, Balvin claimed that he "immediately said, 'Yes,'" when approached with the opportunity to collab with The Golden Arches. "It was a huge part of my childhood and my day-to-day," he suggested. "McDonald’s is just part of the culture, you know? I grew up with it and I’m proud to be the first Latino to have [an exclusive menu].
"It’s really cool to represent a lot of 'firsts' for my people, like my Jordan collab, the Super Bowl show. I mean, it’s even Hispanic Heritage Month so the timing is [right]." A 30-second commercial was served as well, celebrating the artist-brand launch.
While it'll be tough to match the hype of the over 60-piece merch collection – not to mention the fan-favorite Chicken McNugget Body Pillow – that accompanied the Travis partnership, a handful of Balvin-approved apparel is reportedly in the works.
The tasty pairing dropped at participating locations across the U.S. this Monday – the same time that Cactus Jack's limited-time combo expired – and will run until Nov. 1. Just so you know, if you choose to order through the McDonald's app, you'll get the McFlurry for free.