UPDATED (3/16/2021): $1,400 stimulus hits:
21+ Travis Scott fans: Give me a desert's worth of CACTI.
That seems to be the mood among La Flame's followers who moved quick enough to get their hands on his tequila-based CACTI seltzer created in partnership with Anheuser-Busch, which launched at liquor stores across the U.S. on Monday.
Sheesh: Some then took to social media to flex their huge hauls of the 9-can assortment packs featuring strawberry, lime and pineapple flavors. Many others remarked that their local suppliers had been wiped clean in a matter of hours.
People are even attempting to resell boxes of CACTI for upwards of $50!
Clearly, Travis's influence is translating well to the beverage industry. Helping his cause is the fact that the drink itself offers a fresh take on seltzers. Not only is CACTI the first made from premium blue agave but its alcohol-by-volume (ABV) is significantly higher at 7% than popular brands like White Claw and Truly at 5%.
Coming in hot: This stiff competition could cause trouble for the seltzer OGs over the long-term. Anheuser-Busch's VP of marketing, Lana Buchanan, told Complex, "We’re looking to build this brand for the next few years and decades to come."
Similar to his McDonald's collaboration, CACTI arrived with a 34-piece merch collection. There are T-shirts, hoodies, shorts, socks, koozies and more items boasting the slogan, "Down To Earth Ingredients. Out Of This World Flavor."
Boozy beats: But the most well-known promotional line can be heard on Travis's latest single, "Franchise" with Young Thug, where he raps, "CACTI not no iced tea!" (If you're wondering, Travis's favorite flavor is strawberry.)
ORIGINAL STORY: If you thought Travis Scott was done announcing products in 2020, think again. Everything the rapper touches seems to turn to gold, and this time around he's plotting a takeover of the alcoholic beverage industry.
After hinting at the drink last month, Travis Scott took to Instagram on Thursday to debut his spiked Cacti seltzer produced by the largest brewer in the world, Anheuser-Busch InBev (AB InBev).
It's made with 100% Blue Agave from Mexico and contains 7% alcohol appropriate only for people of legal drinking age, though this brief story La Flame shared suggests the concept was inspired by his underage days.
"Don’t know where to start remember me and the gang use to sneak my pops drinks out the back of the crib," he recalled in an IG caption. "I Remember my first night pure rage with the squad!! Starting a fire in the woods banging music loud to the sun rise.
Ooo: The "one and only Agave seltzer" is set to arrive in three flavors – Lime, Pineapple and Strawberry – sometime in spring 2021. "Down to Earth Ingredients. Out Of This World Flavor," reads the slogan, reflecting Travis's own astronomical ethos.
The name, of course, nods toward his label, Cactus Jack Records. In a statement, Travis also claimed that he's "a big fan of tequila," so the boozy element aligns with his personal taste. Each can serves 150 calories and nearly zero grams of sugar or carbs.
Ride clean: While all of Travis's brand collabs have earned ample amounts of press, especially in 2020, one release that flew slightly under the radar were these special 24-inch rims Forgiato unveiled last December.