If you thought Travis Scott was done announcing products in 2020, think again. Everything the rapper touches seems to turn to gold, and this time around he's plotting a takeover of the alcoholic beverage industry.
After hinting at the drink last month, Travis Scott took to Instagram on Thursday to debut his spiked Cacti seltzer produced by the largest brewer in the world, Anheuser-Busch InBev (AB InBev).
It's made with 100% Blue Agave from Mexico and contains 7% alcohol appropriate only for people of legal drinking age, though this brief story La Flame shared suggests the concept was inspired by his underage days.
"Don’t know where to start remember me and the gang use to sneak my pops drinks out the back of the crib," he recalled in an IG caption. "I Remember my first night pure rage with the squad!! Starting a fire in the woods banging music loud to the sun rise.
Ooo: The "one and only Agave seltzer" is set to arrive in three flavors – Lime, Pineapple and Strawberry – sometime in spring 2021. "Down to Earth Ingredients. Out Of This World Flavor," reads the slogan, reflecting Travis's own astronomical ethos.
The name, of course, nods toward his label, Cactus Jack Records. In a statement, Travis also claimed that he's "a big fan of tequila," so the boozy element aligns with his personal taste. Each can serves 150 calories and nearly zero grams of sugar or carbs.
Ride clean: While all of Travis's brand collabs have earned ample amounts of press, especially in 2020, one release that flew slightly under the radar were these special 24-inch rims Forgiato unveiled last December.