Drake's OVO Brand Files Lawsuit Over Signature Owl Logo

Mahlik Campbell

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TORONTO, ONTARIO - JUNE 10: Drake reacts in the first half during Game Five of the 2019 NBA Finals between the Golden State Warriors and the Toronto Raptors at Scotiabank Arena on June 10, 2019 in Toronto, Canada. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Gregory Shamus/Getty Images)

Drake's OVO brand isn't cool with others trying to jack its aesthetic. According to papers garnered by TMZOctober's Very Own, which produces music, films, clothing and more, has filed a lawsuit against two companies that they claim copied their signature owl logo. 🦉

Whoooose mans?? Lol.

Bellroy and Clae, based in Australia and Los Angeles respectively, are on the hot seat. But Bellroy, founded in 2009 in Melbourne, has associated itself with an owl for a minute. Its core products include wallets, bags, phone cases and more, and it has featured a logo that looks similar to OVO's favorite bird in many of these designs.

via Bellroy

The item that pushed OVO to take legal action, though, was a Bellroy x Clae casual shoe. OVO competes in this same category and recently debuted a sleek collaboration with Clarks.

In the suit, OVO claims on the basis of trademark infringement that Bellroy "changed the design of the owl by altering its posture, width, wings and feet in order to blatantly mimic the OVO owl." With the similarities between the two designs, OVO believes Bellroy is confusing consumers, leading them to believe that OVO is somehow attached to the firm.

Before dropping surprise accusations, Drake recently dropped two surprise loosies, "When To Say When" and "Chicago Freestyle." Originally posted on the octobersveryown SoundCloud page, "When To Say When" samples a few elements from Jay-Z’s 2001 single “Song Cry.” Drizzy also posts up around Marcy Houses, Jigga's old neighborhood in Brooklyn, in the music video.


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