Drake Treats Nike's Campus Like a Playground in 'Laugh Now Cry Later'

Mahlik Campbell

music /

At midnight ET, Drizzy made his opening move on his sixth studio album, officially stamping the project Certified Lover Boy (facts) and delivering its lead anthem featuring Lil Durk, "Laugh Now Cry Later." 

"Laugh Now Cry Later off my next studio album CERTIFIED LOVER BOY," he revealed on Instagram.

"The voice x drake 💙," Durkio commented.

The video is basically the coolest Nike commercial you've ever seen: Drake pulls up to the brand's Oregon HQ in a Mercedes spaceship, plays one on one with Kevin Durant while wearing a Chrome Hearts penny, catches passes from Odell Beckham Jr. and buys out the store for his "baby."

Internet comedian Druski even lends Drake a *cold* shoulder to cry on at the 3:18 mark: "Don't start that s*** with me." (The two once shared a laugh on Twitter.)

Sound comes courtesy of collaborator Cardo Got Wings; visuals via Dave Meyers, who also directed Drake and Travis Scott's "Sicko Mode." (Two Nike partners.)

Durkio's vocals are brief, but he wastes no time taking a stand against a certain "rat," singing, "Can you not play that lil boy in the club 'cause we do not listen to rats!" Guess who...