Chance the Rapper's "3" Hats Have Put Over $6 Million in His Pockets

Dylan Henson

music /
OXON HILL, MARYLAND - DECEMBER 05: Rapper Chance The Rapper speaks onstage during 2019 Urban One Honors at MGM National Harbor on December 05, 2019 in Oxon Hill, Maryland. (Photo by Paras Griffin/Getty Images)

What Nelly's band-aid was to his cheek, Chance the Rapper's "3" hat is to his dome. The biggest difference, though, is that Chance monetized this piece of gear with New Era and sat back as the profits piled.  

In a resurfaced interview with The Joe Budden Podcast, Chano keeps it real about how the hats "been paid for college, been paid for braces, been paid for ballet classes, been paid for debate classes, been paid for swim lessons" for his daughter Kensli.

"I made $6 million in one year off these hats," he suggested, prompting Budden to get up and walk away. "I’m buying these hats for close to $3."

The hats were produced in 2016 to recognize Chance's Grammy-winning third project of his career, Coloring Book. "I just thought that that made the most sense because it was the third project," he told GQ.

"Also, I was having a lot of trouble figuring out what the title of the project was going to be and what typography to put the title in. The original title for the project was, uh, The Magnificent Coloring Book. But that’s just so many words and it looks so s****y, no matter how I put it on the hat."

During that same chat, he spoke on the "rebellion" that inspired the unmistakable merch: "I used to always rock a cap when I was in high school and get them taken away."