J Balvin is all about his style, having blended minds with many of the hottest names in street fashion, like Takashi Murakami and KidSuper.
So it's only right that for his just revealed McDonald's partnership, the 35-year-old reggaeton god dazzle in bespoke jewelry inspired by his favorite Big Mac meal complete with a side of fries and an Oreo McFlurry.
Crafted by Gerard Alexander of the Los Angeles-based Saint Jewels, each mini food item has a yellow gold base drizzled with pavé-set rubies, diamonds, tsavorites, sapphires and emeralds. The various colors of the treats require different jewels.
Balvin can choose to either wear them all together while lodged to the red serving tray that features a special "nanoceramic e-coating," or each piece can be removed and worn by itself. Mix and match!
"It’d be easy to say the McFlurry was my favorite piece to design, with its two different cuts of white diamonds on the body and ice cream portion," Alexander explained in a statement. "But I feel like the detachable iconic red McDonald’s tray is what stands out the most. I didn’t want to do enamel on such a large piece [and] a rose gold isn’t saturated enough to give it that red effect."
"The tray is special because of the nanoceramic e-coating we used, which is something that most jewelers don’t even know exists, let alone know how to execute. We turned this project around quickly and poured the most innovative techniques into it to make the look just right."
Alexander is one of the few jewelers who can say he's building a portfolio portraying classic American eats: A bottle of Coke and a box of fries were recently given his bust down treatment.