If you thought Travis Scott was about to chill on the product partnerships, turns out he's getting ready to unveil #anothaone. It's the most random one so far but it's also one of the most fitting for his rep as a trendsetting creative.
La Flame is literally making his mark on the culture, as he's linked with Sharpie – yup, like the marker brand founded in 1964 – for what appears to be a lineup of multi-colored Cactus Jack pens.
Surrounded by a few delicately planted cacti, Travis posted a shot of the markers spread out on a table to his IG Story. Shown in what looks like 4 different sizes – Fine, Super, King and Magnum – the markers are stamped with "Cactus Jack" stylized similarly to the regular Sharpie logo.
Kinda lit: Though Travis has never publicly co-signed (pun intended) Sharpie, the markers low-key fill an important role in pop culture and style. For one, Sharpies are the ideal tool for when fans want to snag a celebrity's autograph.
Plus, Virgil Abloh often uses Sharpies to scribble signature accents like "Virgil Was Here" on Nike x Off-White releases gifted to family and friends, instantly elevating the sneakers to collector item status. (Travis does the same with his Nike designs but for fans instead.)
To get the creative juices flowing in Mexico where he's recording his upcoming album, 'Utopia,' maybe Travis has been fleshing out his ideas with his custom Sharpies. The 28-year-old is stepping outside of his comfort zone and "working with some new people" to "expand the sound," per an i-D Magazine convo.
"I’ve been making beats again, rapping on my own beats, just putting everything together and trying to grow it really," he said. "That’s been one of the most fun things about working on this album. I’m evolving, collaborating with new people, delivering a whole new sound, a whole new range."
Let's get weird: If you're still not convinced about Cactus Jack Sharpies, just know partnerships can get more bizarre. Warren G was once a spokesperson for Erectile Dysfunction Pills and Method Man made a rap song about Sour Patch Kids.