A$AP Rocky Hides Unreleased Music In Video For His PacSun Partnership
| LAST UPDATE 07/20/2021
For his first move as the guest artistic director at lifestyle clothing brand PacSun, A$AP Rocky not only dropped a pair of fiery Vans Old Skool sneakers, but he teased unheard music, too.
The below promo clip features an A$AP snippet that elevates its overall rambunctiousness, as skateboarders ride around a mansion equipped with a mini ramp and a snobby butler.
Rocky exposes the weakness of his rivals as he kicks off his verse: "These n****s frail / These n****s soft, I can tell / These n****s h**s." Along with the Vans sneaker, Rocky and PacSun partnered with Russell Athletic for a capsule of branded T-shirts, shorts and sweats.
While the unreleased track is cut short in the ad, a full version could appear on Rocky's upcoming album, 'All Smiles,' which he claimed was about 90% finished back in May.
"It's all about the evolution," he said to GQ when talking about the approach to his 4th official album. "If I’m still doing the same s**t with the same sounds and the same bars and the same visuals from years ago, what's the point? You got that catalog. You can go revisit that."
Just the other week, he was spotted shooting a music video with his boo, Rihanna, in the Bronx. (Rocky is originally from Harlem.)
She's also been an important resource for Rocky throughout the recording process for 'All Smiles.' "I think it’s important to have somebody that you can bounce those creative juices and ideas off of," he said. "It’s just a different point of view."
The two have yet to release a song together.