Travis Scott Lends Litness to PlayStation 5 Ad After Record-Setting Pre-Sale

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NEW YORK, NEW YORK - OCTOBER 12: Travis Scott performs during the 2019 Rolling Loud music festival at Citi Field on October 12, 2019 in New York City. (Photo by Steven Ferdman/Getty Images)

Travis Scott is continuing to amplify the already anticipated rollout of Sony's PlayStation 5, narrating the new action-packed launch trailer titled "Play Has No Limits."

Over suspenseful footage highlighting the extreme adventures of astronauts, scuba divers, desert hikers, fighter pilots, and mountain climbers, La Flame riffs on humans' need for "exploration."

"It’s in our DNA," he says. "There’s something inside each and every one of us that compels us to know the unknown, to push past every frontier."

"We want to see what’s never been seen, hear what’s never been heard, feel what’s never been felt. There are no limits to where we’ll go, to what we’ll discover, to what we’ll achieve. We are all explorers and there are new worlds to explore."

With so much hype surrounding the PS5, which drops in both digital ($399) and disc drive ($499) models on Thursday, Nov. 12, it's going to be hard to tell just how much of an impact Travis has on its success. 

In fact, Jim Ryan, CEO of Sony Interactive Entertainment, revealed to Reuters that the company sold as many PS5 units in the first 12 hours of pre-sale in the U.S. as were sold of the PS4 during its first 12 weeks. Say what?!

In announcing his partnership with the Japanese video game brand, Travis gave the world a sneak peek at a pair of collaborative Nike Dunk Lows embossed with the retro PlayStation logo on the heel and his signature reverse Swoosh on the lateral side.