As part of Travis Scott's reported multi-year endorsement deal with PlayStation, he could be designing his very own game and dropping a co-branded Cactus Jack console.
Scott was the recent subject of a Forbes profile for its 10th annual 30 Under 30 list and the outlet whispered these details regarding the partnership, which is expected to gross Travis $20 million when it's wrapped.
According to Travis, "It’s all going to roll out in the next couple of weeks," though there aren't any details at this time. (Commenters are already sharing ideas about what the next-gen system could look like.)
Leading up to the launch of the PS5 in November, La Flame teased a special pair of Playstation Nike Dunk Low sneakers – gifted to only 5 lucky winners via a raffle on his site and now priced around $46,000 on StockX – and narrated a cinematic commercial.
While there was plenty of hype surrounding the PS5 prior to Travis lending his name, his impact certainly didn't hurt: the console quickly sold out on Black Friday and Cyber Monday across retailers.
Even the most casual La Flame fans know the Houston rapper has unlocked a new pinnacle for what's possible with brand-artist relationships. In fact, Forbes believes the 28-year-old is on pace to earn more than $100 million this year thanks to his commercial collaborations, "much of that delivered through branded merchandise."
His McDonald's campaign alone brought him roughly $20 million total. It's very, very lit.