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The Story of Why This Nintendo x Kanye West Game Never Came to Fruition

Mahlik Campbell

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Stephane Cardinale - Corbis/Corbis via Getty Images

Once upon a time, Kanye West and Nintendo floated the possibility of developing a mobile video game together titled 'Only One.' 

Appearing on the Talking Games With Reggie and Harold podcast, former president and COO of Nintendo of America Reggie Fils-Aimé revealed he took a meeting with Ye and his wife Kim Kardashian West after a trailer for the game premiered at E3 2016. 

Man! "He was experimenting with a piece of video game content," Fils-Aimé said. "He wanted reactions to it. He comes out and says, 'I want to work with Nintendo.' We had so many different projects at Nintendo going on, the possibility of doing something with Kanye just wasn't there, and so I had to find a way to politely decline this opportunity to work with him."

Kanye being Kanye, though, he wasn't immediately convinced, responding to the thought that Nintendo is "tough" and "hard" and "wouldn't be the type of partner you'd want to work with" by saying, "'Reggie, you're exactly the type of partner I want because of that reason!'" At that point, Fils-Aimé was already exhausted. "It's like, 'Oh my gosh,'" he added.

Ooo: Early demos of 'Only One' were inspired by the passing of Kanye's mom, Donda, and her entering heaven as an angel, as well as the heartfelt 2014 single of the same name featuring Paul McCartney. 

Film and animation studio Encyclopedia Pictura debuted the teaser trailer and was originally leading the game's development. But, according to a report from The Gamer, the company is "no longer involved" with the project as of September 2019.