Kentucky Fried Chicken is getting into...the gaming business? 😂
On the heels of Sony's huge PlayStation 5 reveal, as well as Xbox crowning its next-gen Series X "the most powerful gaming console," KFC recently announced its own KFConsole to rival these two systems.
In a dramatic teaser video that's been viewed 3 million times on Twitter as of press time, KFC touts a high-tech version of its signature bucket featuring a “chicken chamber” and “cross-platform compatibility.”
The device also comes with "true 4K" and "120 FPS," though there doesn't appear to be a screen included.
With a follow-up tweet that positions the KFConsole alongside the PS5 and Series X with the question, "So... which is it going to be?" this all seems like a big stunt. But Colonel Sanders and co. mention a release date of November 11, 2020, so only time will tell what the company is really cooking.
Low-key, KFC's interest in esports goes deep, as the brand launched its official gaming division in 2018.
In addition to social media platforms dedicated to everything KFC gaming, there's a YouTube channel where players can attempt "Chicken Challenges" and watch community highlights from popular games like Call of Duty: Modern Warfare and Fortnite.
One of the restaurant's most ambitious gaming projects happened about three years ago when they worked with Moutain Dew to create a Bluetooth mobile game controller out of a to-go chicken box.
For more information on KFC's gaming efforts and to see Colonel Sanders beat up Ronald McDonald in Street Fighter, check out the video below.
Anyone else trying to go in on a KFConsole, though?