One of Virgil Abloh's many side-hustles is helping Evian reduce its plastic pollution and environmental impact in style, acting as a Creative Advisor for Sustainable Innovation Design since 2018.
His newest water bottle refresh for the French brand is made from 100% recycled plastic and is fully recyclable, the first Evian bottle in the U.S. to achieve this level of green cyclicity, according to Virgil.
Kinda dope: The most noticeable design update is on the label. A hammer with Virgil's initials hovering above the handle is shown cracking a surface, referencing the bottle's repurposed materials and how Evian and other global brands are just beginning to make a dent in climate change.
Virgil explained, "My new hammer motif reflects how this new design has been reconstructed from waste materials, which in itself was a whole new challenge, and a new step in my partnership with Evian.
"It is now more important than ever to practice sustainability; I believe we all have the power to challenge the status quo and to change our future for the better."
Along with the label, Virgil reimagined the glacier-like build of the bottle itself, calling the task a "real challenge" given the ubiquity of the product. "I wanted to create a shape that was as iconic as the Evian brand, whilst representing how the product has been reinvented using old bottles," he said.
Last February, the two partners released their first limited and refillable collection together, "One Drop Can Make A Rainbow." Single bottles are reselling for as much as $94 on StockX.
Hydrated hypebeasts can expect this "Hammer" drop to be similarly limited when it arrives in March, retailing at very select locations, including Curator Hotels and Resorts. For more Virgil content, check out this interview conducted by Pharrell and involving Kaws, too.