Kanye West popped up at Paris Fashion Week on Sunday and Monday in impromptu fashion, hosting a surprise Sunday Service and debuting his Yeezy Season 8 collection complete with signature neutral colors and an urban utopia look. His daughter, North West, even closed out the Season 8 show with a remix of five-year-old sensation ZaZa’s “What I Do.”
Announcing both events late Saturday night, per Highsnobiety, Kanye's Sunday Service was hosted in Paris’ historic Bouffes du Nord theatre. Similar to other Services, it featured gospel renditions of hits like “Ultralight Beam” and “Father Stretch My Hands, Pt. 1.” While laced in matching beige attire, you can see Ye in the clip below vibing out to some angelic singing.
Roughly 36 hours later, Kanye was getting ready for his first fashion show in over two years.
Just before things were set to start, he spoke with a select group of outlets, including Highsnobiety, detailing his recent decision to stop creating merch and how peers were originally pushing him to only pursue t-shirts.
“I stopped doing merch, like, four months ago, and then we started working on the opera because I wasn’t pushing myself enough,” West said. “We were doing $1 million a night in merch — I remember when I first started in fashion and we did the first Kanye collections, everyone kept saying, ‘Just do a t-shirt, The Row started with a t-shirt’ because they had to do this celebrity comparison. And we fought to not do t-shirts, and then I looked up and I was only doing t-shirts. So we stopped, and we started focusing on changing, making new shapes.”
Damn! $1 million a night? That's some serious revenue. But also not a huge surprise given many pieces from his scattered tour for JESUS IS KING, including the above white crewneck, are being resold on sites like StockX for several hundred dollars each.
West also touched on the importance of experimentation with Yeezy Season 8. “The wool will be [from the sheep on my ranch]. We’re just looking at different ways to approach things," he noted.
Its fitting that Kanye's 1,400-acre ranch, located in the small town of Cody, Wyoming, played such a key role in this show: About a week ago, The New York Times published a feature documenting Ye's presence in Cody.