Chuck E. Cheese is Finessing Customers Into Buying Pizza on GrubHub

Mahlik Campbell

entertainment /
<p>Chuck E. Cheese</p>

Chuck E. Cheese is pulling a sort of catfish with pizza-craving customers on GrubHub by listing itself as a different company. 😭

Some Twitter users may have been confused to see "Chuck E. Cheese" trending on Monday, but the reason doubles as a helpful public service announcement.

According to reports, the well-known entertainment center, which has 612 global locations as of 2019, has been selling munchies on food delivery apps like GrubHub under the name "Pasqually's Pizza and Wings."

While many are viewing this new brand positioning effort as a cheap ploy to help Chuck bring home the bacon, a spokesperson for the franchise told Food & Wine in April that their intention is only to offer a "more premium pizza experience" in the on-demand age.

"CEC Entertainment, Inc. recently launched Pasqually’s Pizza & Wings nationwide," they said. "The inspiration was rooted in the desire to create a premium pizza while staying true to the CEC brand."

With all the "Pasqually's" restaurants on GrubHub linking back to a Chuck E. Cheese location, the rep admitted that the new chain shares "kitchen space" with the flagship company. However, they claimed the pizza has separate qualities, like "a thicker crust and extra sauce."

Pasqually P. Pieplate, for those who may not know, isn't just some random newcomer. A mustached chef, Pasqually is also the drummer for the ex-official animatronic vibe suppliers of Chuck E. Cheese, Munch's Make Believe Band.

Some of the reactions to this unexpected news were too tasty to ignore.