Chance The Rapper is coming to a movie theater near you, as he's partnered with AMC Theatres for the release of 'Magnificent Coloring World.'
The documentary is meant to celebrate the 5-year anniversary of Chance's Grammy-winning album, 'Coloring Book,' which earned him the trophy for Best Rap Album. He also won Best New Artist and his track "No Problem" featuring 2 Chainz and Lil Wayne was named Best Rap Performance.
The 48-second trailer includes footage from Chance's 2016 "Magnificent Coloring World Tour" that stretched over two months and multiple countries across North America and Europe. He's the first independent artist to ever distribute a movie through AMC, which had 978 locations nationwide as of Oct. 2020. (That number may have shrunk due to the pandemic.)
"Seeing movies together on the big screen is an essential part of summertime and something I deeply missed over the last year, so I am extremely excited and honored to partner with AMC to safely bring fans back to the theater," Chance said in a statement.
As part of the campaign, the 28-year-old Chicagoan is hosting exclusive advanced showings from May 14-16 at AMC River East 21, one of his favorite spots in the city. "I spent a lot of time at River East 21 so obviously I’m emotional over this," he tweeted.
Chance’s new House of Kicks studio produced the doc in collaboration with Park Pictures. Jake Schreier – known for music video work with the likes of Kanye West and Benny Blanco – is the director.
There's no exact release date, though it's expected to arrive this summer.